You can create your own or purchase sets that have been designed and formatted for you. Covers can be images, text, graphics or a combination of these elements. Once you’ve established your topics, it’s time to select covers that represent these and are consistent with your brand. You could use Instagram story highlights to showcase the valuable services you provide mumma's-to-be such as: Antenatal Care, Self Care, Labour Support, Child Birth, Postpartum, Infant Care, Breastfeeding, Lactation Support and Infant Massage. You might also like to use them for: About Us, FAQS, Availability and Pricing. (Here’s a freebie: using highlights that communicate strategic information such as what packages of services you offer, also has the added benefit of reducing the amount of information you need to cram into your bio :)Īre you a birth photographer? Instagram story highlights could be an effective way to create ’galleries’ that showcase your best captures from sessions such as: Maternity, Birth, Golden Hour, Fresh 48, Newborn and Family. It can be helpful to think of highlights as being like a menu on a website. Before setting up your story highlights, take some time to think about the content you want to share, and pick categories that will help people find what they're looking for.
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